What’s beyond this apathy? All you have to do is step outside the mainstream ‘pop’ pap, and listen to blues, jazz, folk, or indeed anything else. Maybe it is just too hard for some, who seek the comfort of the dumbed-down muzak. Just 1.5% of US sales in jazz or classical in 2014.
Personally, if music is ‘comfortable’, it holds little appeal to me. I actively seek the creative works of writers that challenge – I learn much from my musical explorations.